"I need to know where the money is going and what to do next."
- A clear read on where growth is stuck and why
- A plan tied to sales and category share, not ad metrics
- A partner who tells you the truth, even when it costs us the deal
Amazon growth for $5M+ brands
Your ads look healthy. Is your brand actually growing?
We find what's holding your Amazon business back and fix the lever that actually grows it. Senior operators on every account, and an honest answer before you spend a dollar.
For brand owners and the people who run growth for them.
What the report shows
vs. what mattersIllustrative
vs. what mattersIllustrative
Sound familiar?
Your ads look good. They're just not moving the brand forward.
ROAS is strong. Sales are flat.
The ad report climbs every month, but total sales, organic rank and category share barely move.
Nobody can tell you what to do next.
You get clean decks full of what happened. You don't get a straight answer on which lever matters now.
You're paying for the B team.
A senior person pitched you. A junior manager runs your account. You spend your time managing the agency.
Most agencies are graded on the report. We're graded on your growth.
Why we built Sound Signal
Past $5M, brands fall into a gap.
You're too big for a freelancer and too small to get a big agency's A-team. We know because we spent years inside those agencies. So we built the partner we'd want if it were our brand.
FreelancerRuns campaigns. Can't see the whole picture.
Sound SignalSenior strategy and hands-on execution, same people.
Big agencyA-team pitches. Junior team delivers.
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The people who pitch you run your account
No junior managers, no hand-offs, no escalation ladder. Questions get answered the same day.
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Nine-figure brand experience
Years leading Amazon media, retail and eCommerce at Monks, Tinuiti and Kraft Heinz.
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We think like owners, not media buyers
We own and operate Amazon brands ourselves, so we think like owners, not media buyers.
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The full funnel, under one roof
Sponsored Ads, Amazon DSP and Amazon Marketing Cloud, measured together with enterprise-level tools and none of the enterprise-level cost.
How it works
Three steps to stop guessing and start growing.
STEP 1
Book a growth assessment
We review your full account, your category and your top competitors before we ever talk about a retainer.
STEP 2
Get the diagnostic
Where you sit, where competitors sit, what's working and what's holding you back. If the answer is keep it in-house, we'll say so.
STEP 3
Start where the leverage is
We scope the work to the fix that moves your number: PPC, AMC, DSP, creative or operations. You pay only for what you need.
Who we work with
Brand owners and brand strategists.
"I need a partner who helps me hit the number and prove it to leadership."
- Senior operators who work like an extension of your team
- Reporting that starts with your goals: did we hit them?
- PPC, DSP and AMC measured together, so you can show what's incremental
Results
Real growth is measured in share.
The category stalled. Funky Junque grew 37%.
No new demand to catch, so we rebuilt the ad foundation and added DSP and AMC to reach shoppers the search results never would. Sales grew 37% year over year at the same TACOS, and organic sales grew right alongside them.
+$2.2MRevenue added
+37%Total sales, year over year
+36%Organic sales
Reaching a new shopper cost $101. Now it costs $1.81.
Gibbon's balance trainer sits in a category where the bestsellers average about $25. You don't win that on a search result, you win it by educating potential customers before they are ready to buy. Their creative does that well. It just wasn't reaching anyone new, so we built DSP audiences to put it in front of them first.
-98%Cost per new-to-brand view
20,000New-to-brand views
+262%New-to-brand sales
Our promises
What you can count on.
Diagnosis before a proposal
No retainer until we've done the work to know what you need.
Scoped to what you need
No bundles, no minimums, no default rate card.
AMC from day one
Measurement is standard, never an upsell.
A short roster, on purpose
So your brand gets real senior time, every week.
Who you'll work with
Two founders. Both on your account.
Wyatt Burley
Co-Founder, Head of Advertising
Wyatt led Amazon advertising for 9-figure brands as Associate Director of Advertising at Monks, and at Tinuiti before that. He builds the plan and pulls the levers across PPC, DSP and AMC, measuring success by new-to-brand customers and category share, not in-ad ROAS.
Ryan Dietrich
Co-Founder, Managing Director
Ryan was SVP of eCommerce, Retail Media and Technology at Monks, and led eCommerce at Kraft Heinz and Wilson Electronics. He also owns and operates Amazon brands, so he knows exactly what it's like on your side of the table.
If nothing changes
Another year of efficient-looking spend
- Competitors take share while your ROAS looks fine
- Budget goes to the customers you already had
- You keep guessing at the next move
With Sound Signal
A brand that's actually growing
- Sales and category share moving in the right direction
- A clear next move, backed by your own data
- A senior team you trust with the account
Free 2-minute check
5 signs your ads look healthy but your brand isn't growing
Check every one that sounds like your brand. Each comes with a quick way to confirm it in your own account.
Three or more, and there is almost always growth sitting on the table.
0 of 5 signs
Check the signs that apply.
Your score updates as you go.
Let's find out
See what's really holding your brand back.
Sound Signal Media & Commerce is an Amazon advertising and retail strategy agency for brands past $5M with bigger plans. We manage Sponsored Products, Sponsored Brands, Amazon DSP and Amazon Marketing Cloud for brands that want real growth, not just a good-looking report.
Every engagement starts with a growth assessment of your account, category and competitors. You get an honest recommendation, and a senior team to carry it out if we're the right fit.
Request your growth assessment
Tell us about your brand. We'll come back with what we'd look at first, and a time to talk.
We reply within one business day. Your details stay between us.